Store Manager – Gina Tricot (Amsterdam, opening 2026)

NRG is recruiting on behalf of Gina Tricot, a well-established and expanding international fashion brand, as they prepare to open their very first store in the Netherlands in March 2026, located in the heart of Amsterdam.

We are now looking for an experienced, passionate, and inspiring Store Manager who will play a key role in building this new store from the ground up. If you thrive in a fast-paced retail environment and have a strong passion for fashion, sales, and leadership, this opportunity could be the perfect match for you.

About the role

As Store Manager, you will take full ownership of the store’s daily operations, team leadership, and overall performance. The role is highly operational and requires strong presence on the shop floor, working side-by-side with your team to ensure exceptional customer experiences.

Your main responsibilities include:

• Recruiting, training, and developing a high-performing sales team up to 30 Sales Associates in total, scheduled across different shifts. Each day, you will work alongside a group of 6–8 colleagues in the store.
• Leading and participating in daily store operations
• Ensuring excellent customer service and a welcoming, inspiring store environment
• Overseeing scheduling, administration, sales follow-up, and KPI performance
• Executing campaigns, visual updates, and maintaining strong brand identity
• Identifying business opportunities and driving the store’s strategic growth in the Dutch market
• Building the store culture from day one and representing Gina Tricot’s values
• Participating in onboarding and training at the company’s head office in Sweden

This role offers a rare chance to influence and shape a new store from its earliest stages.

Who you are

We are looking for a positive, social, and driven leader who naturally takes initiative and leads through action. You enjoy a fast-paced environment and contribute to a strong team culture through your presence on the shop floor.

You are:

• a confident communicator with strong leadership and coaching abilities
• proactive, solution-oriented, and unafraid to think outside the box
• humble, attentive, and skilled at building trust and engagement
• flexible regarding working hours, including evenings, weekends, and peak retail periods (e.g. Christmas)
• motivated by sales, performance, and achieving ambitious targets
• passionate about fashion, trends, and visual retail expression

You bring:

• fluency in Dutch and English
• several years of experience as store management — preferably within fashion or fast fashion
• proven experience coaching and developing teams toward strong performance
• strong interest in KPIs, sales analytics, and operational retail excellence
• experience in recruiting and building new teams

What our client offers

Gina Tricot offers a welcoming, collaborative, and ambitious environment where creativity and teamwork are highly valued. As Store Manager, you will have a central role in shaping their first Dutch store and become part of a wider European retail community.

You will be offered:

• A unique opportunity to build a brand-new store from the ground up
• Gina Tricot offers continuous leadership support, including access to their internal training platform, Gina Tricot Smile Academy, where you will have opportunities to grow and advance in your role.
• A full-time, permanent position with a probationary period
• A supportive and inspiring workplace culture

As part of a fair and secure recruitment process, a background check will be conducted.

Are you ready to take on this challenge and become part of an exciting new chapter for our client?

Apply today — interviews are conducted on an ongoing basis.